staff | Angela Cella

With over 15 years of experience, Angela has leveraged her extensive analytical, financial and product management skills to become a dynamic force in direct response advertising and new product development strategies. 

Angela focuses on increasing revenue and brand share through cross-channel optimization.  She effectively manages P&L responsibility in broadcast, internet, telemarketing, direct mail and print media.  Her integrated strategic approach has been successfully applied to self-help, DIY, fitness, documentaries, mass entertainment and children’s franchises. 

As a consultant, Angela uses her various talents to identify, promote and launch business ventures.  She has written for-profit opportunity white papers for AARP and been a DR adviser for market research and polling giant, Penn, Schoen & Berland Associates.

Angela nurtures her creative passion by writing and producing DRTV commercials and internet micro-sites.  Her diverse clients include the Discovery Channel, Thumbplay, Reiman Publications, The Motley Fool and Reader’s Digest.

With a proven approach to problem-solving, Angela harnesses the knowledge of her business partners to define, focus and amplify the power of their brand — a process that leads to results.

Alex Trocker